Guides on platforms, SaaS products and AI visibility. Backed by sources, our own data and practice from our projects.
Guides for anyone who wants to build a platform or SaaS product. With sources and practice from our own projects.
Guides on AI visibility, GEO and websites for AI agents. Backed by sources and our own data.
How a platform project works: sharpen the idea, core workflow, prototype, MVP, testing with real users, launch and growth. With your role in each phase.
What the Model Context Protocol is, how an MCP server works and how your platform becomes usable directly in Claude and ChatGPT.
How platforms accept payments and pay out partners automatically: connected accounts, onboarding, charge types, payouts and refunds.
What a platform needs so AI agents can search and buy on it: APIs, current data, clear prices, human confirmation and the ACP, UCP and AP2 protocols.
When a platform needs real-time features and how they work: polling, WebSockets, server-sent events, bids in a fixed order, apps and push.
Subscription, usage, commission, freemium, one-time purchase or affiliate: the revenue models for platforms and what each one takes to build.
Booking, payment, device runs: how an on-site computer connects platform and controller, what happens without internet and how updates arrive safely.
What your own platform costs: effort and hourly rates, running fees for servers, payments and maps, and how AI speeds up development.
AI agents read websites and handle inquiries, bookings and purchases. How structure, schema markup, llms.txt, Markdown and WebMCP get your site ready.
Google recommends that people review AI content before publishing, including titles, meta descriptions, schema markup and alt text. Here is how it works.
ChatGPT, Gemini, Perplexity and Claude search, cite and answer differently. Here is how to spot your strengths and biggest potential in each system.
With the Universal Commerce Protocol, customers buy directly in Google AI Mode and in Gemini. What retailers in Germany can prepare now.
How expert articles become a source for ChatGPT, Gemini and others: real customer questions, clear answers, your own data, expert authors, schema markup.
ChatGPT, Gemini and others usually recommend providers in a list. How specialization, proof and consistent facts get you onto it and to the top.
Read Search Console and GeoUp side by side: how to check your AI visibility in 30 minutes a month and decide on your next steps.
ChatGPT, Gemini and Google search the web themselves before they answer. Why SEO and AI visibility belong together and what to add now.
ChatGPT, Gemini and other AI tools build their picture of your company from your website, schema markup, directories and reviews. How to help shape it.